You will be redirected back to your article in seconds

Geraldine Laybourne

TV movers & shakers

Laybourne didn’t launch Nickelodeon, but she did turn it into the kids powerhouse that remains a thriving business today.

When Laybourne joined the young cable outlet in 1980, it was a sleepy programmer that didn’t accept commercials and was largely seen as a tool for cable operators to win franchise rights. But profitable thanks to the addition of ads, Laybourne immediately invested in the channel, overseeing its early original offerings.

She then helped expand the channel’s broadcast hours and broaden its audience by creating Nick at Nite in 1985. With those successes under her belt, Laybourne moved up the food chain, taking over the Nickelodeon presidency in 1989, and ascending to vice chair at MTV Networks in 1992.

The exec later moved briefly to Disney/ABC, before founding Oxygen Media in the late 1990s.

More Scene

  • Tesse Restaurant Opens on L.A.'s Sunset

    Tesse Restaurant Takes on the Challenge of Making the Sunset Strip Hip Again

    Laybourne didn’t launch Nickelodeon, but she did turn it into the kids powerhouse that remains a thriving business today. When Laybourne joined the young cable outlet in 1980, it was a sleepy programmer that didn’t accept commercials and was largely seen as a tool for cable operators to win franchise rights. But profitable thanks to […]

  • Tiffany Haddish

    MTV Movie and TV Awards: The 10 Standout Moments

    Laybourne didn’t launch Nickelodeon, but she did turn it into the kids powerhouse that remains a thriving business today. When Laybourne joined the young cable outlet in 1980, it was a sleepy programmer that didn’t accept commercials and was largely seen as a tool for cable operators to win franchise rights. But profitable thanks to […]

  • Michael B. Jordan

    'Black Panther,' 'Stranger Things' Reign at 2018 MTV Movie and TV Awards (Full List)

    Laybourne didn’t launch Nickelodeon, but she did turn it into the kids powerhouse that remains a thriving business today. When Laybourne joined the young cable outlet in 1980, it was a sleepy programmer that didn’t accept commercials and was largely seen as a tool for cable operators to win franchise rights. But profitable thanks to […]

  • Brandon Flynn, Timothy Granaderos, Alisha Boe,

    Alisha Boe Says Brock Turner Case Was Her 'Bible' for '13 Reasons Why' Season 2

    Laybourne didn’t launch Nickelodeon, but she did turn it into the kids powerhouse that remains a thriving business today. When Laybourne joined the young cable outlet in 1980, it was a sleepy programmer that didn’t accept commercials and was largely seen as a tool for cable operators to win franchise rights. But profitable thanks to […]

  • Yara ShahidiMTV Movie & TV Awards,

    Yara Shahidi, Noah Schnapp, More Talk the Dangers of Social Media at MTV Awards

    Laybourne didn’t launch Nickelodeon, but she did turn it into the kids powerhouse that remains a thriving business today. When Laybourne joined the young cable outlet in 1980, it was a sleepy programmer that didn’t accept commercials and was largely seen as a tool for cable operators to win franchise rights. But profitable thanks to […]

  • A Night in the Writers' Room

    Parity Takes Center Stage at Variety's 'A Night in the Writers' Room' Drama Panel

    Laybourne didn’t launch Nickelodeon, but she did turn it into the kids powerhouse that remains a thriving business today. When Laybourne joined the young cable outlet in 1980, it was a sleepy programmer that didn’t accept commercials and was largely seen as a tool for cable operators to win franchise rights. But profitable thanks to […]

More From Our Brands

Access exclusive content