Herbert Hauser

Former chairman of Diener/Hauser/Bates Advertising Agency

Herbert Hauser, former chairman of the Diener/Hauser/Bates Advertising Agency, died Dec. 28 of complications of a stroke in San Diego. He was 85.

Diener-Hauser ran the first television ad ever for a motion picture and helped pioneer the concept of wide releases in film distribution.

Born in New York City, Hauser served in WWII and then joined the Monroe Greenthal Advertising Agency in New York as a production assistant at its inception in 1946.

Hauser and his partner David Diener took over the business when Greenthal died in 1963 and changed the agency’s name to Diener/Hauser/Greenthal. Ted Bates and Co. acquired the agency in 1968 and renamed it Diener/Hauser/Bates in 1976.

The agency specialized in movie marketing, with clients including Paramount, Fox, Columbia, Disney, MGM, United Artists, TriStar, Orion, New Line and Miramax.

Some of the studio campaigns created under Hauser’s supervision included “MASH,” “Serpico,” “The Godfather,” “Saturday Night Fever,” “Rocky,” “The Pink Panther” and every Ingmar Bergman Film from the 1950s into the 1970s.

Diener-Hauser-Bates had offices in New York, Los Angeles, San Francisco, San Diego and Fort Lauderdale.

He is survived by two sons, two grandchildren and a brother.

More Scene

  • Issa Rae, Natasha Rothwell and Yvonne

    'Insecure' Season 3 to Introduce New 'Timely' Show Within The Show

    Herbert Hauser, former chairman of the Diener/Hauser/Bates Advertising Agency, died Dec. 28 of complications of a stroke in San Diego. He was 85. Diener-Hauser ran the first television ad ever for a motion picture and helped pioneer the concept of wide releases in film distribution. Born in New York City, Hauser served in WWII and […]

  • Ryan Murphy Pose

    Ryan Murphy on 'Showrunning as Advocacy' and the Post-Me Too 'Age of Enlightenment'

    Herbert Hauser, former chairman of the Diener/Hauser/Bates Advertising Agency, died Dec. 28 of complications of a stroke in San Diego. He was 85. Diener-Hauser ran the first television ad ever for a motion picture and helped pioneer the concept of wide releases in film distribution. Born in New York City, Hauser served in WWII and […]

  • 'The Sinner' film premiere

    Jessica Biel Closes Her Kid-Friendly Au Fudge Restaurant

    Herbert Hauser, former chairman of the Diener/Hauser/Bates Advertising Agency, died Dec. 28 of complications of a stroke in San Diego. He was 85. Diener-Hauser ran the first television ad ever for a motion picture and helped pioneer the concept of wide releases in film distribution. Born in New York City, Hauser served in WWII and […]

  • Comedy Converstion with L to R:

    Just for Laughs Festival Honors Tiffany Haddish, Hannah Gadsby, More

    Herbert Hauser, former chairman of the Diener/Hauser/Bates Advertising Agency, died Dec. 28 of complications of a stroke in San Diego. He was 85. Diener-Hauser ran the first television ad ever for a motion picture and helped pioneer the concept of wide releases in film distribution. Born in New York City, Hauser served in WWII and […]

  • Paul Krassner Memoir Illustration

    Paul Krassner on Resisting With Humor

    Herbert Hauser, former chairman of the Diener/Hauser/Bates Advertising Agency, died Dec. 28 of complications of a stroke in San Diego. He was 85. Diener-Hauser ran the first television ad ever for a motion picture and helped pioneer the concept of wide releases in film distribution. Born in New York City, Hauser served in WWII and […]

  • Just for Laughs Festival Montreal

    Just for Laughs Festival Is the Coachella of Comedy

    Herbert Hauser, former chairman of the Diener/Hauser/Bates Advertising Agency, died Dec. 28 of complications of a stroke in San Diego. He was 85. Diener-Hauser ran the first television ad ever for a motion picture and helped pioneer the concept of wide releases in film distribution. Born in New York City, Hauser served in WWII and […]

More From Our Brands

Access exclusive content