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Elayne Blythe, founder and president of the Hollywood-based Film Advisory Board, died Jan. 20 in Los Angeles of natural causes. She was 85.

Blythe formed the org in 1975 to promote quality entertainment for children and families, working with grassroots organizations to promote the FAB’s goals.

Her FAB rating system was used by some video and TV producers to provide content ratings in addition to or instead of the MPAA ratings.

She also produced celebrity tributes, including those for Ted Turner, Mickey Rooney and Liza Minnelli, and wrote film reviews. The Film Advisory Board’s Award of Excellence seal has appeared on many family films.