NBC loves its ‘Loser’

Reality renewed; CBS orders up more 'Close'

NBC will gorge on a third edition of weight-loss reality skein “The Biggest Loser,” while CBS is keeping the “Close to Home” fires burning, greenlighting a full season of the crime drama.

“Loser” continues to show gains for the Peacock, averaging a 3.6 rating and 10 share among adults 18-49 this season (as well as 8.8 million viewers). Show follows overweight contestants as they transform their diet and exercise regimens in order to lose the most weight — and win $250,000.

“We’re a potent TV show,” says exec producer Ben Silverman, whose Reveille banner produces “Loser” with 25/7 Prods., 3 Ball Prods. and NBC Universal TV Studio. “It connects with its audience, and we’re building a massive community.”

A companion book recently entered the New York Times’ advice/how-to bestseller list at No. 4. Silverman, who also serves as an exec producer on another Tuesday night NBC entry, the growing hit “The Office,” noted that “Loser” also airs in 35 territories and 15 countries.

“The rest of the world cares about health and fitness as well,” he said.

“Loser’s” second cycle concludes with a live two-hour finale on Nov. 29. Silverman, Dave Broome, JD Roth, John Foy and Todd Nelson exec produce.

As for “Close to Home,” the family-oriented procedural has shown gains since moving to its Friday 9 p.m. timeslot two weeks ago.

In its new home, “Home” has averaged 11.8 million viewers (up 19% from 9.9 million in its old Tuesday berth) and a 3.2 rating/10 share with adults 18-49 (up from 3.1/8). “Home” has also bumped up with CBS’ core adults 25-54 aud, posting a 4.4/12 (up 13% from 3.9/9 on Tuesdays).

What’s more, “Home” is holding on to 100% of its “Ghost Whisperer” lead-in.

Skein stars Jennifer Finnigan as Annabeth Chase, a new mom who prosecutes crime in the suburbs. Kimberly Elise, John Carroll Lynch and Christian Kane also star.

Warner Bros. TV and Jerry Bruckheimer TV are behind the show, which is exec produced by Bruckheimer, John Littman and Jim Leonard.

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