MTV gets its Latin net brands in order

Greenberg, Rodriguez upped to veep positions

MIAMI — MTV Networks Latin America has tapped one new exec and upped two others to oversee its three network brands in the region: MTV, Nickelodeon and VH1.

Josh Greenberg will be senior VP, programming and creative strategy, for flagship, Spanish-language net MTV Latin America. Part of the team that launched MTV in the region in 1993, he worked for other Latin American and U.S. channels and over the past few years has been involved with MTV Networks’ U.S. divisions. He worked on the last three editions of the “MTV Movie Awards,” most recently as producer.

MTV Latin America reaches 14 million homes in Spanish-speaking countries.

Tatiana Rodriguez has been promoted from VP of programming and acquisitions for Nickelodeon Latin America to veep, programming and creative strategy, for the pan-regional channel. She has worked for Nick Latin America since 1997. The channel is distributed to 16 million subscribers throughout the region including Brazil.

Vicente Solis has been upped to VP, programming and creative strategy, for VH1 Latin America. An MTV Latin America exec since 1994, Solis has headed VH1 in the region as VP, programming and music programming, since the channel’s April 2004 launch. VH1 Latin America now reaches 3.4 million homes.

Each exec will oversee programming, production, creative and marketing for the individual feevees while working with the heads of digital media, research, finance, ad sales, affil sales and consumer products.

Positions are based in Miami and all three execs report to Charlie Singer, exec VP, programming and creative strategy.

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