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WMA drives license unit

Palmer to head merchandising div

The William Morris Agency has created a merchandising and licensing division, promoting David Palmer to serve as its head.

“We have created this division to further explore and maximize licensing opportunities for our existing clients,” said WMA chief operating officer Irv Weintraub, adding that the new unit would build on deals that the agency helped engineer for clients like Ryan Seacrest, LL Cool J and Tim Burton.

Palmer brings 20 years of experience to this position. Most recently, he served as a veep in WMA’s corporate consulting department, with which he will continue to work.

Prior to joining WMA, Palmer was a senior vice president of marketing and promotions at Sony Pictures Television, where he implemented the overall marketing, advertising and publicity campaigns for the company’s family entertainment divisions in addition to working on syndicated shows including “Pyramid” and “The King of Queens.”

Prior to Sony, Palmer was VP of marketing for the consumer products division of MGM. In addition, he previously served as vice president of marketing and promotions at Film Roman.