Coffee With Lloyd Braun
8 a.m., Reef D

Braun, head of media and entertainment for Yahoo!, will discuss the connection between the Internet and the entertainment business.

The Regulatory Landscape
9 a.m., Ballroom K

Introduction by Mickey Gardner with remarks by Michael J. Copps, FCC commissioner
Moderator: Jeffrey Cole, director, Center for Digital Future, USC
Panelists: Dennis FitzSimons, chairman, Tribune Co.; Victor B. Miller, senior managing director, broadcasting analyst, Bear, Stearns; Andrew J. Schwartzman, president, Media Access Project

Anatomy of a Hit: “Two and a Half Men”
10:30 a.m., Ballroom K

An inside look at the CBS hit sitcom.
Moderator: Alex Ben Block, editor, Television Week
Panelists: Chuck Lorre, co-creator; Peter Roth, president, Warner Bros. Television; Charlie Sheen and Jon Cryer, actors

Popular on Variety

From Concept to Network to Home Video: How to Maximize Profits in Secondary Markets
11 a.m., Ballroom I

Learning to make the most money as your show moves around the TV marketplace.
Moderator: Steve Brennan, co-international editor, Hollywood Reporter
Panelists: Horst Mueller, exec VP, ZDF; Paul Nagle, VP, William Morris Agency; Leonard Yanovsky, president, Intra Communications

The Reality of “Reality”
Noon, Ballroom K

Panelists discuss all the ins and outs of the reality TV business from production costs to backend potential.
Moderator: Paul Jackson, CEO, Granada America
Panelists: Tom Gutteridge, CEO, FremantleMedia; Stephen Lambert, director of programs, RDF Intl.; Gregory Lipstone, senior VP, William Morris Agency; Ben Silverman, CEO, Reveille, exec producer, “The Biggest Loser”; Bertram van Munster, co-creator, “The Amazing Race”; Andrea Wong, exec VP, alternative programming, specials and latenight, ABC

Producing for Interactive Television
12:15 p.m., Ballroom I

What does it really take to produce interactive television? A panel of producers will explore the process.
Moderator: Brian Seth Hurst, CEO, Opportunity Management Co.
Panelists: David Jensen, exec VP, business development, Zetools; Stephanie Otto, CEO, Brainstorm Communications; Jeffrey Pollack, managing director for broadcasting and new media, NASCAR; John P. Roberts, senior VP, interactive, GSN

Chat Room: Ramon Escobar
1:15 p.m., Reef D

Q&A session with Ramon Escobar, exec VP of programming and production, Telemundo
Hosted by Elizabeth Guider, deputy editor, Variety

TV’s Next Top Model: Business Paradigms for the New Bottom Line
1:30 p.m., Ballroom K

The business is changing. Which models will thrive, which ones will die?
Moderator: Jessica Reif Cohen, managing director and senior media and entertainment analyst, Merrill Lynch
Panelists: Bill Cella, chairman, Magna Global; Bruce Rosenbaum, exec VP, Warner Bros. TV; Nancy Tellem, president, CBS Paramount Network TV; Anthony Vinciquerra, president, Fox Networks Group; Jim Wiatt, president, William Morris Agency

Interactive Television Goes Mainstream
1:30 p.m., Ballroom I

An exploration of state-of-the-art interactive content.
Moderators: Marcia Zellers, director, AFI ETV; Nick DeMartino, senior VP, Media & Technology, AFI

Chat room: David E. Salzman
2:45 p.m., Reef D

Q&A session with Salzman, exec producer, “MadTV”
Hosted by Ross Crystal, entertainment director, KFWB-AM

Lights, Camera … Lawsuit?! Season III
2:45 p.m., Ballroom I

From libel to slander, copyrights to trademarks, this session will explain how to keep your content out of the courts and on the air.
Moderator: Mike DiSilvestro, senior claims council, Media/Professional Insurance

All Over the Map: U.S. Product in the Global Market
3 p.m., Ballroom K

Are the markets opening up or closing down for U.S. product around the world?
Moderator: Gary Marenzi, international TV consultant
Panelists: Jill Casagrande, senior VP, worldwide programming strategy, Disney Channel; Mark Kaner, president, 20th Century Fox TV Distribution; Andy Kaplan, senior exec VP, Sony Pictures TV Intl.; Catherine MacKay, regional CEO, USA, Australia & Asia/CEO FremantleMedia Enterprises; Bart Soepnel, senior VP, SBS Broadcasting, Netherlands

Advertising Workshop: Advertiser as Partner
4 p.m., Ballroom I

Panelists will explore the partnership between programmer and advertiser as the fuel for the future of interactive production.
Moderator: Allison Dollar, co-president, ITA
Panelists: Phil Bienert, managing director, Volvo; Bob DeSena, director, relationship marketing, Mars/M&M/Masterfoods; Mark Jechura, brand managing, media and marketing innovation, Procter & Gamble; Maureen Posey, Purina; David Raines, Coke

Chat Room: Byron Allen
4:15 p.m., Reef D

Q&A session with Allen, CEO, Entertainment Studios/CF Entertainment
Hosted by Ross Crystal, entertainment director, KFWB-AM

Anatomy of a Hit: Nip/Tuck
4:30 p.m., Ballroom K

Cast and crew of the hit FX drama discuss the show’s success.

Direct Response Television — but Wait There’s More!
5:15 p.m., Ballroom I

Covering all aspects of placing direct-response TV on the air and how to drive brand awareness.
Moderator: Thomas Haire, editor-in-chief, Response magazine
Panelists: Joyce Cusack, partner-CEO, CPO Direct; Timothy Hawthorne, chairman, Hawthorne Direct; Carol Lint-Dotson, president, the Media Agency; Ron Perlstein, CEO, Infoworx; Rick Petry, president, agency services, Euro RSCG 4D DRTV; Jay Rhodus, partner, 10th Degree; David Savage, exec VP, ATC Agency Services; Bret Saxon, president, Transactional Marketing Partners