WB ups Gregorian to global marketing EVP

Warner TV ups exec VP

Nineteen-year Warner Bros. marketing exec Lisa Gregorian has been promoted to the newly created position of exec VP, worldwide marketing, for the recently created Warner Bros. Television Group.

Promotion was unveiled Thursday by the division’s prexy, Bruce Rosenblum.

In her new post, Gregorian will work with the studio’s internal television marketing teams as well as networks and stations worldwide to maximize and exploit the promotional and marketing opportunities available to all of the studio’s TV properties.

Gregorian’s marketing team will support and supplement the marketing activities for series from Warner Bros. Television, Telepictures Prods. and Warner Bros. Animation, as well as the TV windows (pay, cable and broadcast) for theatrical titles.

Gregorian will continue to serve as the studio’s liaison with Time Warner to maximize the marketing exposure of all of the Television Group’s series across the parent company’s various media platforms.

“Lisa is a wonderfully talented and forward-thinking executive. Over the years, she has consistently and successfully raised the bar in marketing our television content to the worldwide television marketplace,” Rosenblum said.

Before her promotion, Gregorian was senior VP, Warner Bros. Television Creative Services, a post she assumed when it was created in April 2003.

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