You will be redirected back to your article in seconds

Variety ups online exec

Lawrence named managing director of sales, marketing

Dea Lawrence has been upped to managing director, sales and marketing, for Variety‘s online properties.

She will direct and supervise the online subscription marketing and advertising sales for Variety.com, Vlifemag.com, Multichannelnews.com and Broadcastingcable.com.

Lawrence also will set the strategy and oversee implementation of marketing for VarietyCareers, the media and entertainment job site.

In her previous position as director of sales and marketing, she increased subscription revenues by 60% and doubled online ad revenue from 2003 to 2004. During her four-year career with Variety, monthly unique visitors have grown from 200,000 to 1.4 million.

Lawrence reports to Paulo Lemgruber, general manager of Variety‘s online group.

“Dea has done a phenomenal job in growing both our subscription and ad revenues. In her expanded role, we expect her to help us continue our winning streak,” Lemgruber said.

More Scene

  • HOLLYWOOD, CA - JUNE 23: Actor

    Diego Luna, Mishel Prada Speak Out Against Border Separations at Latino Media Awards

    Dea Lawrence has been upped to managing director, sales and marketing, for Variety‘s online properties. She will direct and supervise the online subscription marketing and advertising sales for Variety.com, Vlifemag.com, Multichannelnews.com and Broadcastingcable.com. Lawrence also will set the strategy and oversee implementation of marketing for VarietyCareers, the media and entertainment job site. In her previous […]

  • LOS ANGELES, CA - JUNE 22:

    SZA Holds Nothing Back in Second Show Since Vocal Injury Scare

    Dea Lawrence has been upped to managing director, sales and marketing, for Variety‘s online properties. She will direct and supervise the online subscription marketing and advertising sales for Variety.com, Vlifemag.com, Multichannelnews.com and Broadcastingcable.com. Lawrence also will set the strategy and oversee implementation of marketing for VarietyCareers, the media and entertainment job site. In her previous […]

  • 'SORRY TO BOTHER YOU'

    Why 'Sorry to Bother You' Director Boots Riley Thinks His Satirical Comedy Is 'Realistic'

    Dea Lawrence has been upped to managing director, sales and marketing, for Variety‘s online properties. She will direct and supervise the online subscription marketing and advertising sales for Variety.com, Vlifemag.com, Multichannelnews.com and Broadcastingcable.com. Lawrence also will set the strategy and oversee implementation of marketing for VarietyCareers, the media and entertainment job site. In her previous […]

  • Tesse Restaurant Opens on L.A.'s Sunset

    Tesse Restaurant Takes on the Challenge of Making the Sunset Strip Hip Again

    Dea Lawrence has been upped to managing director, sales and marketing, for Variety‘s online properties. She will direct and supervise the online subscription marketing and advertising sales for Variety.com, Vlifemag.com, Multichannelnews.com and Broadcastingcable.com. Lawrence also will set the strategy and oversee implementation of marketing for VarietyCareers, the media and entertainment job site. In her previous […]

  • Tiffany Haddish

    MTV Movie and TV Awards: The 10 Standout Moments

    Dea Lawrence has been upped to managing director, sales and marketing, for Variety‘s online properties. She will direct and supervise the online subscription marketing and advertising sales for Variety.com, Vlifemag.com, Multichannelnews.com and Broadcastingcable.com. Lawrence also will set the strategy and oversee implementation of marketing for VarietyCareers, the media and entertainment job site. In her previous […]

  • Michael B. Jordan

    'Black Panther,' 'Stranger Things' Reign at 2018 MTV Movie and TV Awards (Full List)

    Dea Lawrence has been upped to managing director, sales and marketing, for Variety‘s online properties. She will direct and supervise the online subscription marketing and advertising sales for Variety.com, Vlifemag.com, Multichannelnews.com and Broadcastingcable.com. Lawrence also will set the strategy and oversee implementation of marketing for VarietyCareers, the media and entertainment job site. In her previous […]

  • Brandon Flynn, Timothy Granaderos, Alisha Boe,

    Alisha Boe Says Brock Turner Case Was Her 'Bible' for '13 Reasons Why' Season 2

    Dea Lawrence has been upped to managing director, sales and marketing, for Variety‘s online properties. She will direct and supervise the online subscription marketing and advertising sales for Variety.com, Vlifemag.com, Multichannelnews.com and Broadcastingcable.com. Lawrence also will set the strategy and oversee implementation of marketing for VarietyCareers, the media and entertainment job site. In her previous […]

More From Our Brands

Access exclusive content