MIAMI — “Objectivo Fama” (Objective: Fame), Spanish-lingo broadcaster Univision’s first foray into the live song competish/reality show genre, bowed Sunday at 7 p.m. on Univision’s TeleFutura Network.
The first two installments on Jan. 9 and Jan. 16 spotlight highlights from the auditions, a process that took place in Los Angeles, Miami, Chicago, San Juan, Houston, New York, Phoenix and San Francisco.
The 20 finalists will be introduced in the Jan. 23 episode. The contestants will live together in a training academy while being filmed during the production in Puerto Rico.
Performances and eliminations will begin on Jan. 30. Judges — whose names have not yet been announced — will identify contestants who will get the boot. The academy director will choose one to continue; viewers save another by voting via phone or text messages.
The winner of “Objectivo Fama” will be awarded a contract with Univision Music Group, the media conglom’s U.S. label, and receive a car, among other prizes.
With “Objectivo,” Univision beats Telemundo to the gate with a program of this type. (Telemundo has already produced several similar reality programs, oriented to acting/overall talents, with the “Protagonistas de Novela” format.)
Univision’s rival, owned by NBC, has been prepping the launch of its song competish/reality show, “Voces de America,” with producer Emilio Estefan guiding the training of the contestants.
“Voces” is not expected to launch on Telemundo until a few weeks after the bow of “Objectivo.”