Universal Studios Partnerships, the division NBC Universal set up last year to oversee corporate alliances, is upping three execs and expanding their responsibilities.
Syd Smith and Jamie Stevens become senior VPs, business development, while Janice Trojan becomes senior VP, corporate sponsorships.
Smith is in charge of developing Universal Studio’s global corporate partnerships and oversees Home Entertainment promotions.
A 12-year U vet who started as a tour guide in the theme park and went on to positions in promotion, publicity and brand marketing, Smith helped U strike its far-ranging partnership with Volkswagen as well as relationships with Gallo, Earthlink and Kodak.
Stevens oversees the strategic development, creation and sales of U Pictures’ domestic promotions.
She has built programs for U films with Burger King, Hershey, Kraft Foods and Kellogg’s and has worked on campaigns for “Cat in the Hat” and the “American Pie” and “Fast & Furious” franchises. A former Disney Regional Entertainment director of marketing, she also spent five years creating promotional programs for the National Football League.
Trojan leads implementation for U’s studio-wide strategic partners, including Chase, Coca-Cola, Kodak, MasterCard, Nestle Waters, and Volkswagen.
She was senior VP, marketing for Universal Studios Hollywood, where she developed all strategic marketing and sales planning. She recently worked exclusively with Chase, launching the Universal Entertainment MasterCard from Chase that earned U a Partner-of-the-Year honor.