The post-NATPE syndie scramble has begun.
A talkshow hopeful hosted by CNBC money maven Suze Orman has just been pulled from the fray by distrib Twentieth TV.
The planned strip was pitched to buyers at January’s NATPE confab in Las Vegas by the syndicator but failed to find enough promising timeslots on stations around the country.
Twentieth said in a statement Thursday that it was postponing the show until 2006 or sooner if good timeslots on stations open up.
The gabber did have agreements with WCBS New York, KNBC Los Angeles, WMAQ Chicago, KYW Philadelphia, WBZ Boston, KTVT Dallas and KNTV San Francisco to air the show but couldn’t get wide enough coverage in other key markets to make the numbers work.
Question now is whether Sony’s talkshow hopeful with Howard Stern sidekick Robin Quivers will try to retool itself — less funky, more mainstream? — and go after those open timeslots in those three key stations. Sony has not yet announced a firm go for Quivers.
At NATPE itself, rival syndicator Warner Bros. announced it had sewn up clearances on most Fox O&Os for its gabber with supermodel Tyra Banks.
Another syndie contender, an NBC Universal TV project with Martha Stewart, was declared a firm go for fall and was cleared early on by most NBC-owned stations.
Meanwhile, Twentieth is proceeding apace with plans for a fall debut of a gaveler with Alex Ferrer and an upcoming spring launch of a revamped “Current Affair” anchored by Tim Green.