Tay hits MSNBC double

Anchor hosts cabler entertainment mix

NEW YORK — MSNBC is expected to announce today that it has tapped “KTLA Morning News: Early Edition” anchor Sharon Tay to host two new entertainment shows: “MSNBC at the Movies” and “MSNBC Entertainment Hot List.”

Tay will host both shows from MSNBC Studios in Secaucus, N.J., with entertainment reporter Claudia DiFolco serving as Los Angeles-based reporter.

Friday will be Tay’s last day at the Tribune-owned KTLA station in Los Angeles, where she has worked since 1992.

“MSNBC at the Movies,” which will cover the movie industry and provide interviews with stars and directors of the weekend’s big openings, will air Saturdays from 12-1 p.m., and repeat at 5 p.m.

“MSNBC Entertainment Hot List,” which will look broadly at entertainment and celebrity, will telecast on Sundays, 12-1 p.m., also repeating at 5 p.m.

New entertainment offerings had been long-rumored at MSNBC as the struggling channel tries to boost its coverage of pop culture. Programs will launch as 24-hour cabler E! Networks cuts back its entertainment news staff.

Tay received Emmy Awards for reporting in 2002 and 2004, but also spurred controversy during her KTLA tenure by provocatively posing for Razor, a men’s magazine. At the time, Tay defended the choice and said she would like to host a news show and was “not ruling out being an actress.”

Insiders say Tay has been exploring opportunities since she was passed over last year for promotion from the WB affiliate’s early news to its two-hour morning news program. Michaela Pereira was hired to fill that slot last February.