Fox News Channel is rolling out all-talk station Fox News Talk on XM Satellite Radio, featuring radio shows hosted by Bill O’Reilly, Alan Colmes, Tony Snow and John Gibson.
Both XM and Sirius Satellite Radio carry audio feeds of Fox News Channel TV programming, but many of the Fox news personalities also do as much as three hours of radio per day. New XM channel will aggregate these shows and carry segments from Fox News Channel.
“It’s a combination of our talkshows augmented by some repeats of the audio of some of our more popular TV shows,” said Fox News Radio senior veep Kevin Magee. “We think it will be something worth listening to.”
Not included on the new station is the radio show hosted by Sean Hannity, which is owned by ABC News Radio. The channel will carry audio from the television versions of “Hannity & Colmes,” “The O’Reilly Factor” and “On the Record With Greta Van Susteren,” which air on FNC.
Fox’s strategy is to develop its TV hosts into radio personalities to boost their profile on both platforms. Gibson is the latest Fox personality to try radio, and FNC has high hopes he will be as successful as his predecessors.
Channel will debut in January at the same time Howard Stern debuts on Sirius. The deal is not exclusive and talks with Sirius are under way, though no agreement has been reached. Sirius’ deal to carry FNC’s TV feed expires at the end of the year.