LONDON — Sky One, the flagship channel of satcaster BSkyB, has continued its U.S. spending spree by snapping up all rights to the keenly anticipated new comedy, “Weeds,” from Lions Gate Television.
“Weeds,” which bows on Showtime this summer and stars Mary-Louise Parker and Elizabeth Perkins, digs down into “Desperate Housewives” territory as it exposes the secrets that lie behind the pristine lawns in the fictional town of Agrestic, California.
One of its characters is a suburban mom who resorts to selling marijuana to support her family when her husband dies.
David Smyth, head of acquisitions, drama and comedy, at Sky One, said: “We’re thrilled to have secured this edgy new comedy for Sky One.
“It’s wickedly funny and continues the direction we’ve been taking for acquiring the most-talked-about series from the US with shows like ‘Nip/Tuck,’ ‘Deadwood’ and ‘Rescue Me.’ ”
“Sky One has shared our excitement about this project from the very beginning and we’re delighted to have a home on their channel,” added Kevin Beggs, president of programming and production for Lions Gate Television.
Sky One, which airs “The Simpsons” in the U.K., is attempting to move upscale following extra investment in the program budget from new BSkyB topper James Murdoch.
“Weeds” will air on the channel from the fall.