You will be redirected back to your article in seconds

Poland: Programmers offer up variety in lieu of election coverage

Mipcom 2005: Territory report

WARSAW — The largest Polish TV stations — state-run TVP, and privately owned TVN and Polsat — continue to slug it out for viewers and advertising coin.

Their positions seem to be firmly entrenched. The three state TVP channels combined to attract some 50% of viewers, with Polsat second at 17%, and TVN a close third at 15%. The genres that are currently generating the most heat include soaps, dramas, variety and reality.

Strategy-makers must have judged this autumn to be exceptionally somber, with both parliamentary and presidential elections taking place. Hence, programmers rolled out tons of entertainment to counterbalance news, current events and electoral coverage.

This year is ushering in a record crop of new series and soaps. The TVP, which over the last seven years has dominated the ratings with “Family,” “Zlotopolscy” and “For Good and for Bad,” remains on top with “L Like Love” and new addition “Witches.”

TVN launched three new soaps and Polsat two. All its stations offer variety and reality shows. TVN has the highly popular “Dance With the Stars,” where professional dancers do the tango — and other dances — with celebs.

Polsat added series “At Any Cost,” an American import about boxing from Sylvester Stallone; “MTV Behind the Scenes,” a contest to become an assistant to the popular Sistars band; and “Boarders of Fear,” focusing on extreme sports.

“At Mipcom I’ll be on the lookout for films and programs to round out our (schedule),” says Polsat’s Waldemar Dziki. “I’m particularly interested in feature films and entertainment formats, but we are planning to open a window with European films.”

More Scene

  • Brandon Flynn, Timothy Granaderos, Alisha Boe,

    Alisha Boe Says Brock Turner Case Was Her 'Bible' for '13 Reasons Why' Season 2

    WARSAW — The largest Polish TV stations — state-run TVP, and privately owned TVN and Polsat — continue to slug it out for viewers and advertising coin. Their positions seem to be firmly entrenched. The three state TVP channels combined to attract some 50% of viewers, with Polsat second at 17%, and TVN a close […]

  • Yara ShahidiMTV Movie & TV Awards,

    Yara Shahidi, Noah Schnapp, More Talk the Dangers of Social Media at MTV Awards

    WARSAW — The largest Polish TV stations — state-run TVP, and privately owned TVN and Polsat — continue to slug it out for viewers and advertising coin. Their positions seem to be firmly entrenched. The three state TVP channels combined to attract some 50% of viewers, with Polsat second at 17%, and TVN a close […]

  • A Night in the Writers' Room

    Parity Takes Center Stage at Variety's 'A Night in the Writers' Room' Drama Panel

    WARSAW — The largest Polish TV stations — state-run TVP, and privately owned TVN and Polsat — continue to slug it out for viewers and advertising coin. Their positions seem to be firmly entrenched. The three state TVP channels combined to attract some 50% of viewers, with Polsat second at 17%, and TVN a close […]

  • American Black Film Festival opening night

    Trevor Jackson Was Originally Told He Was 'Too Young' to Star in 'Superfly' Remake

    WARSAW — The largest Polish TV stations — state-run TVP, and privately owned TVN and Polsat — continue to slug it out for viewers and advertising coin. Their positions seem to be firmly entrenched. The three state TVP channels combined to attract some 50% of viewers, with Polsat second at 17%, and TVN a close […]

  • Women In Film Crystal and Lucy

    Brie Larson Says She Learned Her Own Strength Playing 'Captain Marvel' Role

    WARSAW — The largest Polish TV stations — state-run TVP, and privately owned TVN and Polsat — continue to slug it out for viewers and advertising coin. Their positions seem to be firmly entrenched. The three state TVP channels combined to attract some 50% of viewers, with Polsat second at 17%, and TVN a close […]

  • 2018 NBCUniversal Upfront

    Andy Samberg on Returning to NBC With 'Brooklyn Nine-Nine': 'It Feels Like Home'

    WARSAW — The largest Polish TV stations — state-run TVP, and privately owned TVN and Polsat — continue to slug it out for viewers and advertising coin. Their positions seem to be firmly entrenched. The three state TVP channels combined to attract some 50% of viewers, with Polsat second at 17%, and TVN a close […]

More From Our Brands

Access exclusive content