Playing the game

Seinfeld pitches his DVD at Shea

Jerry Seinfeld, with Sony’s Home Entertainment senior veep of worldwide publicity Fritz Friedman, delivered the ceremonial first pitch Sunday at Shea Stadium for the final game of the Subway series between the Mets and the Yankees. SPHE plastered the three-game series with banners, trivia contests and giveaways to celebrate the release of “Seinfeld’s” fourth season in DVD.

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    Jerry Seinfeld, with Sony’s Home Entertainment senior veep of worldwide publicity Fritz Friedman, delivered the ceremonial first pitch Sunday at Shea Stadium for the final game of the Subway series between the Mets and the Yankees. SPHE plastered the three-game series with banners, trivia contests and giveaways to celebrate the release of “Seinfeld’s” fourth season […]

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