You will be redirected back to your article in seconds

NBC U’s into the classics

Winter predicts 1% market share in first 12 months

BERLIN — NBC Universal Global Networks Deutschland will launch a free-TV channel in Germany this fall showcasing classic Universal films and series such as “Magnum P.I.,” “Ironside” and “Knight Rider.”

Despite Germany’s saturated TV market — country already has some 35 free-to-air channels, NBC U Deutschland managing director Wolfram Winter said he’s confident advertisers will respond, predicting the new web will achieve a market share of 1% its first 12 months and reach profitability in a few years.

With its mix of series and films, which will include classic Alfred Hitchcock titles, the channel could fill a niche in Germany for fictional fare: for the past few years, Germany’s leading networks have embraced reality programming but are now returning to scripted skeins as interest in gameshows and reality formats wanes.

The as yet-unnamed channel launches Sept. 29, replacing NBC Europe, which has mainly relied on Giga, a daily German-language Internet and gaming format that has made up most of the web’s programming.

Part of the Giga program will be integrated into the new channel, however, and another Giga pay TV digital web is being planned. NBC U already has two other pay TV digital webs on offer here, Sci Fi Channel and 13th Street.

NBC U’s free-TV venture looks likely to go head-to-head with Herbert Kloiber’s Tele 5. Kloiber is giving his reality and gameshow-heavy web a facelift, dumping its current programming lineup for films and series from his Tele Munchen Group, which has one of the largest programming libraries in Europe.

More TV

  • ROSEANNE - "Netflix & Pill" -

    'Roseanne': What's Next for ABC's Spinoff

    BERLIN — NBC Universal Global Networks Deutschland will launch a free-TV channel in Germany this fall showcasing classic Universal films and series such as “Magnum P.I.,” “Ironside” and “Knight Rider.” Despite Germany’s saturated TV market — country already has some 35 free-to-air channels, NBC U Deutschland managing director Wolfram Winter said he’s confident advertisers will […]

  • D'Arcy Carden The Good Place

    Emmys: Will Critical Darlings Like 'The Good Place' and 'Killing Eve' Find a Foothold?

    BERLIN — NBC Universal Global Networks Deutschland will launch a free-TV channel in Germany this fall showcasing classic Universal films and series such as “Magnum P.I.,” “Ironside” and “Knight Rider.” Despite Germany’s saturated TV market — country already has some 35 free-to-air channels, NBC U Deutschland managing director Wolfram Winter said he’s confident advertisers will […]

  • ROSEANNE - "Netflix & Pill" -

    The 'Roseanne' Spinoff Can't Escape Roseanne (Column)

    BERLIN — NBC Universal Global Networks Deutschland will launch a free-TV channel in Germany this fall showcasing classic Universal films and series such as “Magnum P.I.,” “Ironside” and “Knight Rider.” Despite Germany’s saturated TV market — country already has some 35 free-to-air channels, NBC U Deutschland managing director Wolfram Winter said he’s confident advertisers will […]

  • Lagardere Studios' Imagissime Unveils New Documentaries

    Lagardere Studios' Imagissime Unveils New Slate of Documentaries (EXCLUSIVE)

    BERLIN — NBC Universal Global Networks Deutschland will launch a free-TV channel in Germany this fall showcasing classic Universal films and series such as “Magnum P.I.,” “Ironside” and “Knight Rider.” Despite Germany’s saturated TV market — country already has some 35 free-to-air channels, NBC U Deutschland managing director Wolfram Winter said he’s confident advertisers will […]

  • Laura Ingraham

    Laura Ingraham Is Under Madison Ave.'s Microscope Again

    BERLIN — NBC Universal Global Networks Deutschland will launch a free-TV channel in Germany this fall showcasing classic Universal films and series such as “Magnum P.I.,” “Ironside” and “Knight Rider.” Despite Germany’s saturated TV market — country already has some 35 free-to-air channels, NBC U Deutschland managing director Wolfram Winter said he’s confident advertisers will […]

  • One Day At A Time, Vida

    How 'Vida' and 'One Day at a Time' Make the Political Personal (Column)

    BERLIN — NBC Universal Global Networks Deutschland will launch a free-TV channel in Germany this fall showcasing classic Universal films and series such as “Magnum P.I.,” “Ironside” and “Knight Rider.” Despite Germany’s saturated TV market — country already has some 35 free-to-air channels, NBC U Deutschland managing director Wolfram Winter said he’s confident advertisers will […]

  • Dan Fogelman, Debra Birnbaum and Mandy

    Remote Controlled: 'This Is Us' Creator Dan Fogelman and Star Mandy Moore Tease 'Exciting' Season 3

    BERLIN — NBC Universal Global Networks Deutschland will launch a free-TV channel in Germany this fall showcasing classic Universal films and series such as “Magnum P.I.,” “Ironside” and “Knight Rider.” Despite Germany’s saturated TV market — country already has some 35 free-to-air channels, NBC U Deutschland managing director Wolfram Winter said he’s confident advertisers will […]

More From Our Brands

Access exclusive content