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Media chief named

World Brief

Senator Helio Costa, a former TV Globo reporter, will be Brazil’s new minister of communications, regulating and overseeing the broadcast and telephony sectors.

Costa, who will be sworn in Friday, will replace Eunicio Oliveira.

Move is part of a shakeup President Luiz Inacio Lula da Silva is making in some top positions.

He is expected to back the nets’ lobby for rules to curb the distribution of video content via cell phones, a major concern of broadcasters.

Analysts believe he also will fight the planned National Audiovisual Agency, which will establish a tax on TV ad spending.

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