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Longtime studio exec and publicist John Flinn Jr. died Dec. 2 in Woodland Hills, Calif. of congestive heart failure. He was 88.

Flinn was born in Yonkers, N.Y., and was the son of John C. Flinn Sr., a veteran Variety staffer. The family moved to Los Angeles in 1931, and he attended UCLA.

His career began at the Selznick Studio, where he participated in the publicity campaign for “Gone With the Wind.”

He later joined Warner Bros. in the publicity department, where he worked closely on publicity for Ronald Reagan’s acting career.

Flinn served in the Army during WWII, and was then named national director of publicity, advertising and exploitation for Monogram Pictures. In 1951, he moved to the Allied Artists Studio.

Eight years later Columbia Studios recruited him as publicity and advertising director, a post he held until 1989, when he retired and then served as a consultant to several independent production companies.

Flinn was active in the Academy of Motion Picture Arts & Sciences and served on its board of governors for four terms. He received two Screen Publicists Guild honors — the Special Award of Merit, and the guild’s top honor, The Les Mason Award.

Flinn is survived by two daughters, Sharon Flinn and Patte Yungfleisch; a son, cinematographer and director John C. Flinn III; 11 grandchildren and nine great-grandchildren.