| B.O. cume (through September): $73.1 million Top Hong Kong title: “Initial D” (distrib: Media Asia, $4.9 million) RECENT PICKUPS AFM TITLES |
HONG KONG — Hong Kong isn’t clamoring for independent titles, but distribs are always on the lookout for something fresh.
“Since Hong Kong is a small territory, not like Korea, Japan or China, the subject matter should be niche or special,” says Carrie Wong, managing director at Golden Network Asia, which will be screening two Thai horror films at AFM, “Hell” and “Scared.”
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There is a market for independent films in Hong Kong, says Audrey Lee, general manager of sales and acquisitions at Edko Films, which has a chain of cinemas on the island. “They can find an audience, but maybe not as big” as the studio movies, which dominate the market.
One group independent titles can cater to is the “office lady” (OL) market, which consists of women in their 20s. Says Wong, “The OL market likes animals, films about friendship, love.” An example would be last year’s box office hit from Japan “Quill.”
One of the major factors facing the industry across the board is piracy. “Everybody is trying to release a movie as close to the U.S. release date to fight piracy,” Lee says.
For independent titles, this can be difficult because it’s necessary to coordinate with multiple distributors around the world as opposed to one studio.
Security in theaters is a problem, notes Wong, pointing to Thai pic “Tom yum goong” as an example. Five days after its simultaneous release across Asia, DVD copies were available. It was filmed in a Hong Kong theater and dubbed into Mandarin with multiple subtitle options.
Another cause for concern is falling admissions that don’t help to offset escalating publicity and advertising costs for films.
In terms of ancillary deals, Hong Kong pics with local casts aren’t difficult to sell to TV or video outfits, Wong says. However, pay TV is quite difficult because channels tend to focus on more commercial and blockbuster studio fare.
Video sales, while small, are quite healthy, especially for local films. But Lee says overall video sales have declined by at least 20% this year due in large part to Internet piracy.
