Herzog Spikes exec team

USA vet to fill Spike post

After five months on the job, Comedy Central/Spike TV prexy Doug Herzog has begun shuffling the exec deck at the men’s cabler.

Head of marketing Marc Edwards and senior VP of sports and specials Jim Burns are exiting the net, while USA veep of original series Bill McGoldrick is expected to move over to Spike to replace former development VP Peilin Chou.

A search to replace Edwards is already under way, though no candidates have yet emerged. Burns, however, who was primarily responsible for overseeing Spike’s WWE franchise, is not likely to be replaced. When the cabler severed ties with the org earlier this year, his position was essentially eliminated.

Ivana Schechter Garcia, a director of development in Spike’s documentary unit, is also ankling.

McGoldrick is expected to serve as a development exec, having been on the team that created and nurtured such USA hits as “Monk” and “The Dead Zone.” Herzog has said original programming will be a chief priority for Spike, which has made strides with “CSI” repeats and wrestling but has yet to break through with an original show or buzzworthy marketing campaign.

Herzog has already ordered up a one-hour pilot for a small-screen adaptation of “Blade” and is currently in negotiations to bring over “The Howard Stern Show” (Daily Variety, May 18), which may need a retooling once the radio show moves over to restriction-free Sirius.

McGoldrick is one of several execs hailing from Herzog’s old USA stomping ground. Topper has already plucked several USA alumni to help him out at Comedy Central, including exec veep Michele Ganeless, talent and events VP Elizabeth Porter and newly appointed head of ad sales Jeff Lucas.

Still standing at the men’s cabler are programming chief Kevin Kay, a longtime Nickelodeon Networks exec, and senior VP Robert Friedman, who joined the cabler from Paramount TV in September.

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