Go Go Luckey, the shingle behind MTV’s “Laguna Beach,” has inked a first-look deal with reality powerhouse Endemol USA.
Pact calls for principals Gary and Julie Auerbach to develop and produce both nonscripted and scripted programming. Go Go Luckey and Endemol are already teaming up to shoot a couple of top-secret reality pilot presentations that they’ll pitch to networks in the coming weeks.
Pair are known for a distinctive, cinematic style — shows look as though they were shot on film and subjects never address the camera. In other words, ” ‘Laguna Beach’ felt more like a scripted one-hour than a reality show,” Gary Auerbach said.
Second season of the MTV skein bows tonight; first season just came out on DVD via Paramount Home Video.
“So many people out there are doing reality television. We’re trying to define a niche for ourselves with these reality dramas that sort of up the ante on how the genre looks and feels,” Auerbach continued. “Our concentration will be more on these narrative-driven shows, which will hopefully allow us to expand into the scripted arena.”
Endemol senior VP of programming and development Eugene Young, who first worked with Auerbach on an MTV pilot called “Judgment Day,” said the producer’s virtually developed a new class of reality.
“Gary takes applications that you’d use in scripted shows and applies it to reality. He’s really created this new genre of docusoap, and it’s stirred a lot of interest among buyers,” Young said. “Go Go Luckey has proven they’re some of the better storytellers in the market.”
Go Go Luckey is in the middle of production on A&E’s upcoming “Roller Girls,” a 13-episode skein about an all-female roller derby league in Austin, Texas. Independently owned league is made up of 75 women ranging in age from their early 20s to 40s.
Heart of “Roller Girls” is the sense of “women empowerment. As diverse as their backgrounds are, they’re all at a place in their life where they need something to propel them forward, and they use this bizarre sport to do it,” Auerbach said.
Up next, Auerbach will exec produce Fox Broadcasting scripted pilot “Bound” for Benderspink and Fox 21 (Daily Variety, June 10). He was an exec producer on MTV’s “Singled Out” and the lead comedy director on “The Jon Stewart Show.”