“Y tu mama tambien” exec producer Sergio Aguero is making a small-screen push, teaming with scribe Craig Fernandez (“Biker Boyz”) for a crime drama set up at Fox Broadcasting.
Dubbed “Red Ball,” the character-driven procedural will focus on a young Latina who’s in charge of a Houston police unit that focuses on high-profile crimes. Fernandez will write the pilot and serve as co-exec producer, while Aguero is onboard as exec producer of the 20th Century Fox TV project.
Studio approached Aguero about developing a recognizable genre show with a Latin spin. Aguero then recruited Fernandez to create and develop an idea.
The challenge was “taking a genre you’ve seen every possible variation on and giving it an interesting spin,” Fernandez said. After doing some research, he decided to focus on a major-crimes unit, something most big-city police forces have.
Such units, which operate under various names, handle cases that attract major press attention — think O.J. Simpson or Robert Blake. “If you look at homicide detectives as the best of their breed, then these detectives would be the best of the best,” Fernandez said.
Aguero said, the Latinization of the mainstream American culture has been his top priority in recent years, primarily with film.
“TV is a natural area for this, and that’s what prompted me to focus big time on it,” he said, adding that there’s a rapidly growing but underserved market of English-speaking Latinos.
Aguero, with Kerry Hysen, is producing the just-greenlit Catherine Zeta Jones starrer “Mostly Martha,” from helmer Scott Hicks and Warner Bros./Village Roadshow (Daily Variety, Sept. 21). He also exec produced “Princesses,” the Spanish cinema arthouse film that’s a crossover hit in Spain.
Also in the works is a movie take on “Queen of the South” that’s being produced by Warner Independent (Daily Variety, March 22).
Fernandez recently finished an adaptation of Octavia Butler’s “Clay’s Ark” and is working on “Sensibilidad” for Camelot Pictures.