“American Dreams” will wrap its season a bit earlier than planned.
NBC has trimmed the show’s third season episode order to 17 segs from the 19 that had been planned. Skein will also take a break from the February sweeps, returning with a batch of fresh episodes next month.
No decision has been made about a fourth season of the skein, which has been battered in the ratings by ABC’s reality phenom “Extreme Makeover: Home Edition” and CBS’ “Cold Case.” Ratings for the March segs will be key.
Still, no matter what the ratings, “Dreams” remains a critical darling as well as a fave of NBC U TV topper Jeff Zucker. Perhaps more importantly, the show is also popular on Madison Avenue because of its family-friendly themes.
Indeed, “Dreams” has already forged groundbreaking product integration deals with Campbell’s Soup, Ford Motor Co. and Kraft.
“We’ve been very successful with integrated advertising, and it presents an opportunity for us to stay on the air in a way unlike any other show,” series creator Jonathan Prince said.
Prince said he had planned for episode 17 to serve as a cliffhanger leading into a two-part season finale.