NEW YORK — James B. Stewart’s literary dissection of Michael Eisner’s Mouse House is showing up on nonfiction bestseller lists after being rushed into bookstores and other retail outlets three weeks early.
“DisneyWar,” published by Simon & Schuster, will hit No. 7 on Sunday’s New York Times bestseller list of hardcover nonfiction, its first week on that list.
Book was No. 4 on the Feb. 27 Los Angeles Times bestseller list and No. 12 on Publisher Weekly’s Feb. 24 list of bestsellers.
According to Nielsen Bookscan, “DisneyWar” (Simon & Schuster) sold 25,200 copies through the last full week of February.
The tracking service doesn’t include some major retail outlets such as Wal-Mart, so publishing houses usually guestimate that Bookscan’s numbers account for only some 70% of total sales.
“DisneyWar” began hitting the stores Feb. 9-10, just as Disney convened its annual shareholders meeting in Minneapolis. Book paints a decidedly unflattering picture of Eisner’s 20-year reign.
Simon & Schuster and Stewart wanted to capitalize on the intense media buzz sparked when manuscripts of “DisneyWar” were circulated in Hollywood.