Disney TV taps PR czar

Brockman upped to top communications post

Kevin Brockman has been upped to the top communications post at the Disney-ABC Television Group, a role that makes him PR chief for the Mouse House’s TV operations.

Brockman, an eight-year vet of the Alphabet net, replaces Sue Binford, who unexpectedly announced her resignation Friday. Binford and Brockman took on expanded responsibilities and inked new deals last fall (Daily Variety, Sept. 21).

New gig gives Brockman oversight of communications for a wide array of Disney-ABC units, including all ABC network divisions (including news and sports); cablers such as ABC Family and Disney Channel; ABC-owned TV stations; and ABC Radio.

Brockman will report to both ABC-Disney TV Group prexy Anne Sweeney and Walt Disney Co. senior VP of communications Zenia Mucha.

Sweeney said Brockman “has quickly become an integral and indispensable part of my senior executive team, and is someone in whom I have the utmost faith and trust.” She praised his “knowledge and expertise in crafting effective communication strategies.”

Brockman most recently was senior VP of entertainment communication of the Disney-ABC Television Group. Before that he spent five years as senior VP of entertainment communications for the ABC broadcast net, having arrived at ABC in 1997 from UPN.

At UPN, Brockman ran communications and was part of the original exec team that launched the network in 1995.

Binford told Daily Variety she was happy to have been at ABC during the net’s recent ratings resurgence, but opted to leave because she felt it was “the right time to pursue some new opportunities across a range of businesses in which I’m interested.

“That said, no wineries are in my immediate future. My immediate future is reserved for spending a Mother’s Day minus a BlackBerry,” Binford said Friday.

Binford is expected to ankle at the end of the week. She came to ABC two years ago from CNN News Group, where she was exec VP of public relations. She had previously headed communication for Turner Broadcasting System.