Celestial adds exec trio

Co. also bolsters production slate

Celestial Pictures has just made three key appointments, naming Terry Mak executive VP of distribution and TV networks, Annie Ng general manager of television, and Gordon Cheung executive VP of acquisitions and distribution.

All three execs will report to company CEO William Pfeiffer.

Media sales vet Mak, who previously worked for TVB Intl. in Hong Kong, will be responsible for the distribution of the Shaw Bros. library as well as TV series and animation. He also has oversight of the round-the-clock movie channel Celestial Movies.

Ng comes to Celestial with more than 15 years of TV experience, including stints with Star TV and TVB. Based in Beijing, Ng will be responsible for developing TV biz on the mainland and a new TV channel for overseas markets.

Cheung will oversee Celestial’s new movie productions, acquisitions and distribution. He will continue to be based in Hong Kong.

Celestial is investing in and distributing “Perhaps Love,” directed by Peter Chan and toplining Takeshi Kanesiro and Jacky Cheung.

“We are bolstering our product portfolio with more third-party productions and significantly increasingly our investment in new features and remakes over the next couple of years,” Pfeiffer said in announcing the hires and promotion.

Celestial, which owns the huge Shaw Bros. library, is a unit of the Malaysian listed conglom Astro All Asia Networks.