NEW YORK — Infinity Broadcasting has upped TV and radio exec Rob Barnett to prexy of programming.
Barnett replaces Steve Rivers, who will remain with Infinity as a consultant and special adviser on a wide range of projects. Both Rivers and Barnett will report to Infinity chair-CEO Joel Hollander.
Joining the radio conglom in May as senior VP of original programming, Barnett played a key role in the development and implementation of programming initiatives including Street Date, a music marketing campaign for new releases designed to appeal to radio stations, labels and advertisers alike.
Barnett will oversee programming operations at Infinity’s 183 stations and head up talent recruitment efforts.
At the end of the year, Infinity will face an enormous programming challenge when ayem shockjock Howard Stern leaves the radio chain for Sirius satellite radio. Stern’s morning show is the radio chain’s cash cow.
Most recently, Barnett worked at Discovery Times Channel, where he was supervising producer of “Staffers,” a reality skein on the 2004 presidential release. In 2003, he supervised production of the DVD and CD soundtracks for PBS’ “Martin Scorsese Presents the Blues.” During the 1990s he held a number of management positions at Viacom music nets MTV and VH1.
Barnett began his career as a rock radio producer.