MIAMI — With sagging ratings on CBS, the Latin Grammys and the Eye have parted company and the kudocast has hooked up with Spanish-lingo broadcaster Univision.
The sixth edition of the ceremony will air live on the flagship Univision net on Nov. 3, later than its usual September date.
Univision will handle production with the Latin Recording Academy.
The Latin Grammys have had trouble finding their audience since the show debuted in 2000 in Los Angeles. The academy canceled the 2001 kudocast in the wake of the Sept. 11 attacks.
Last year’s show, held Sept. 1 in Los Angeles, attracted an average audience of around 3.3 million, the lowest since the Latin Grammys began. Its pairing of Anglo talent like Jessica Simpson with Latino performers got mixed reviews.
By comparison, the Feb. 24 live telecast of Univision’s own long-running music kudocast, the “Premio Lo Nuestro de la Musica Latina,” pulled in an average of 6.3 million viewers, up 1 million over 2004.
“With our expertise among this coveted audience and in this genre, we are confident that the Latin Grammys will become another outstanding property,” said Alina Falcon, exec VP and operating manager of the Univision TV net.
Univision said that viewership of English-language awards shows among Hispanics 18-34 has declined for several years, while total viewership of kudocasts on Spanish-language nets is up over 50%.
NBC-owned Telemundo aired the Latin Billboard awards on April 28, drawing an average of 1.2 million viewers 18-49, an increase of 25%.