George Levendis has been named senior veep, Sony BMG Global Marketing Group.
Formerly managing director and CEO of Greece’s Heaven Music/Antenna Entertainment, Levendis will be responsible for liaising between Sony BMG’s U.S. repertoire centers and its global operations.
New York-based Levendis will report to Tim Prescott, exec veep and chief marketing officer for the company.
Levendis held several marketing and management roles during a 13-year tenure with BMG that ended in 2001 when he went to Heaven Music. While at Arista, Levendis held the titles VP, international, worldwide marketing, and senior VP of marketing.
The global marketing unit is a specialized marketing group that supports Sony BMG’s labels, repertoire centers and operating companies and their respective international departments.