Shields sings for Sony BMG

Exec to oversee global relationships with trade, consumer outlets

Sony BMG Music Entertainment has named Cory Shields senior vice president of communications.

Move reunites Shields with Sony BMG Music chief exec Andrew Lack. The two men worked together when Lack ran NBC News and Shields was in publicity for the division.

Shields will remain based in Gotham, where he’ll report to Lack. Lack cited Shields’ knowledge of the media landscape and broad-based understanding of the content business in announcing the hire.

Shields will oversee the company’s global relationships with trade, business and consumer outlets while managing corporate giving and special events. He will also serve as Sony BMG’s liaison with corporate parents Bertelsmann and Sony Corp. of America.

Most recently, Shields was chief communications officer and exec VP for J. Walter Thompson.

In addition to a stint at NBC News, Shields also served as senior veep of corporate communications for the Peacock. He first joined the web in 1997 as director of news media relations. After that, he became communications and media relations veep for MSNBC and CNBC.

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