‘Robots’ rev up

Machines should mean maximum moolah this weekend at the nation’s multiplexes: Fox’s CGI toon “Robots,” opening at almost 4,000 engagements, looks poised to emulate the studio’s success with “Ice Age three years ago. Fox’s extensive marketing push for “Robots” has stressed the star power of Robin Williams, Halle Berry and Mel Brooks and placed the emphasis on the pic’s slapstick comedy, opting for an approach similar to that for DreamWorks’ successful launch of “Shark Tale” in the fall. Fox also is likely to attract customers this weekend via its strategy of attaching the trailer for “Star Wars: Episode III – The Revenge of the Sith,” featuring “Robots” star Ewan McGregor.

More News

  • 'Spider-Man: Into the Spider-Verse' Teases Spider-Ham

    'Spider-Man: Into the Spider-Verse' Teases Spider-Ham, Other Webspinners

    Machines should mean maximum moolah this weekend at the nation’s multiplexes: Fox’s CGI toon “Robots,” opening at almost 4,000 engagements, looks poised to emulate the studio’s success with “Ice Age three years ago. Fox’s extensive marketing push for “Robots” has stressed the star power of Robin Williams, Halle Berry and Mel Brooks and placed the […]

  • Venom Comic-Con

    'Venom' Creators Promise 'Huge World,' Tease Spider-Man Fight

    Machines should mean maximum moolah this weekend at the nation’s multiplexes: Fox’s CGI toon “Robots,” opening at almost 4,000 engagements, looks poised to emulate the studio’s success with “Ice Age three years ago. Fox’s extensive marketing push for “Robots” has stressed the star power of Robin Williams, Halle Berry and Mel Brooks and placed the […]

  • Bully

    Film News Roundup: Danny Trejo's Dark Comedy 'Bully' Scores Distribution

    Machines should mean maximum moolah this weekend at the nation’s multiplexes: Fox’s CGI toon “Robots,” opening at almost 4,000 engagements, looks poised to emulate the studio’s success with “Ice Age three years ago. Fox’s extensive marketing push for “Robots” has stressed the star power of Robin Williams, Halle Berry and Mel Brooks and placed the […]

  • Anthony Anderson

    Anthony Anderson Under Criminal Investigation, Disputes Woman's Claims of Assault

    Machines should mean maximum moolah this weekend at the nation’s multiplexes: Fox’s CGI toon “Robots,” opening at almost 4,000 engagements, looks poised to emulate the studio’s success with “Ice Age three years ago. Fox’s extensive marketing push for “Robots” has stressed the star power of Robin Williams, Halle Berry and Mel Brooks and placed the […]

  • 'Marvel's Cloak & Dagger' Renewed for

    'Marvel's Cloak & Dagger' Renewed for Season 2 at Freeform

    Machines should mean maximum moolah this weekend at the nation’s multiplexes: Fox’s CGI toon “Robots,” opening at almost 4,000 engagements, looks poised to emulate the studio’s success with “Ice Age three years ago. Fox’s extensive marketing push for “Robots” has stressed the star power of Robin Williams, Halle Berry and Mel Brooks and placed the […]

  • Richard Simmons

    Prosecutors Charge Private Eye With Illegal Spying on Richard Simmons

    Machines should mean maximum moolah this weekend at the nation’s multiplexes: Fox’s CGI toon “Robots,” opening at almost 4,000 engagements, looks poised to emulate the studio’s success with “Ice Age three years ago. Fox’s extensive marketing push for “Robots” has stressed the star power of Robin Williams, Halle Berry and Mel Brooks and placed the […]

  • Jamie Lee Curtis Hugs Fan Who

    Jamie Lee Curtis Embraces Sobbing Fan, Who Says 'Halloween' Saved His Life

    Machines should mean maximum moolah this weekend at the nation’s multiplexes: Fox’s CGI toon “Robots,” opening at almost 4,000 engagements, looks poised to emulate the studio’s success with “Ice Age three years ago. Fox’s extensive marketing push for “Robots” has stressed the star power of Robin Williams, Halle Berry and Mel Brooks and placed the […]

More From Our Brands

Access exclusive content