Lucas ignites TV ‘Wars’

Lucasfilm would like to use “Star Wars” to ignite bid wars. Led by “Revenge of the Sith,” all six “Star Wars” movies are rocketing into the broadcast- and cable-TV marketplace, and the winning bidder could easily end up paying in the neighborhood of $50 million. Potential network buyers got word of Lucasfilm’s strategy in the form of a letter inviting them to start doing the math internally on how much they might be willing to spend on getting the rights to the most lucrative franchise in movie history. Network executives, who declined to comment because they didn’t want to tip their hand for competitive reasons, said the most valuable title in the package is “Revenge of the Sith” because they’d be able to start playing it as early as early as summer 2008, following the movie’s exclusive pay-TV run on HBO.

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