Live 8 concerts to go global on MTV

MTV Networks will air customized programming from July 2’s Live 8 concerts on its various networks around the globe. Stateside, MTV, VH1 and MTV college net mtvU will run a shared feed for the first time. Live 8, a music effort to help fight poverty organized by Bob Geldof, comprises concerts in Philadelphia, London, Paris, Berlin and Rome. The purpose of the concerts is to pressure leaders of the G8 nations to eliminate Third World debt, increase aid to Africa and adopt fair trade practices. The MTV channels will provide select live coverage between noon and 8 p.m. ET. Produced packages will include a revisit of 1985’s Live Aid concerts and the upcoming G8 conferences. CMT and VH1 Classic will air genre-specific Live 8 performances the day after the concerts. America Online has inked a deal as the primary North American media partner for the Live 8 concerts and struck the deal with MTV Networks for broadcast rights. Premiere Radio Networks and XM Satellite Radio have the rights for radio; AOL is the Webcaster. AOL will broadcast the five Live 8 concerts live, for free, as well as on its Web portals in the U.K., France and Germany.

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