Thai producer says local pix slighted

Vichitjinda claims exhibs favoring foreign fare

BANGKOK — The producer of melodrama “Mont Rak Luk Thung” (Song From the Feel of Love) symbolically burned a copy of the print to protest what he called the undue influence exerted by the major chains over local films.

The producer, Prasit Vichitjinda, complained he had a hard time securing screens for the pic because exhibs were favoring Chinese-lingo hit “Kung Fu Hustle.”

Subsequently the Major Cineplex Group, which operates dominant loops Major Cineplex and EGV, allocated six screens for the pic, mostly in what Vichitjinda regarded as low-performing cinemas.

The film, directed by Chakrit Panichkul on a budget of about $500,000, was released Feb 9. Six days later Vichitjinda burnt a print after Major Cineplex cut the sessions from four to two per day. It’s yet to be screened at SF Cinemas.

A Major Cineplex exec shrugged off the protest, noting it’s common to yank sessions if a film isn’t performing.

Vichitjinda has written to the Ministry of Commerce, asking it to consider whether Major Cineplex has too much power over local films. He also called for a government quota for local films in cinemas.

More Film

  • King Cohen review

    Film Review: 'King Cohen'

    BANGKOK — The producer of melodrama “Mont Rak Luk Thung” (Song From the Feel of Love) symbolically burned a copy of the print to protest what he called the undue influence exerted by the major chains over local films. The producer, Prasit Vichitjinda, complained he had a hard time securing screens for the pic because […]

  • 'The Equalizer 2' Review

    Film Review: Denzel Washington in 'The Equalizer 2'

    BANGKOK — The producer of melodrama “Mont Rak Luk Thung” (Song From the Feel of Love) symbolically burned a copy of the print to protest what he called the undue influence exerted by the major chains over local films. The producer, Prasit Vichitjinda, complained he had a hard time securing screens for the pic because […]

  • Stan Dragoti 'The Last Boyscout' PremiereDecember

    Stan Dragoti, Director of 'Mr. Mom,' 'Love at First Bite,' Dies at 85

    BANGKOK — The producer of melodrama “Mont Rak Luk Thung” (Song From the Feel of Love) symbolically burned a copy of the print to protest what he called the undue influence exerted by the major chains over local films. The producer, Prasit Vichitjinda, complained he had a hard time securing screens for the pic because […]

  • Jagged Edge

    Film News Roundup: Halle Berry's 'Jagged Edge' Remake Finds Writer

    BANGKOK — The producer of melodrama “Mont Rak Luk Thung” (Song From the Feel of Love) symbolically burned a copy of the print to protest what he called the undue influence exerted by the major chains over local films. The producer, Prasit Vichitjinda, complained he had a hard time securing screens for the pic because […]

  • Kate Winslet Diane Keaton Mia Wasikowska

    Kate Winslet, Diane Keaton, Mia Wasikowska to Star in 'Silent Heart' Remake

    BANGKOK — The producer of melodrama “Mont Rak Luk Thung” (Song From the Feel of Love) symbolically burned a copy of the print to protest what he called the undue influence exerted by the major chains over local films. The producer, Prasit Vichitjinda, complained he had a hard time securing screens for the pic because […]

  • (L to R) Young Tanya (JESSICA

    'Mamma Mia! Here We Go Again' Reviews: What the Critics Are Saying

    BANGKOK — The producer of melodrama “Mont Rak Luk Thung” (Song From the Feel of Love) symbolically burned a copy of the print to protest what he called the undue influence exerted by the major chains over local films. The producer, Prasit Vichitjinda, complained he had a hard time securing screens for the pic because […]

  • Sisterhood of the Traveling Pants

    'Sisterhood of the Traveling Pants' Stage Musical in the Works

    BANGKOK — The producer of melodrama “Mont Rak Luk Thung” (Song From the Feel of Love) symbolically burned a copy of the print to protest what he called the undue influence exerted by the major chains over local films. The producer, Prasit Vichitjinda, complained he had a hard time securing screens for the pic because […]

More From Our Brands

Access exclusive content