Shades of Grey give way to Berman’s color guard

Prexy aims to speed up feature development process

Two months into her new job, Paramount president Gail Berman‘s started putting her stamp on the studio. If nothing else, that stamp’s going to be colorful.

Berman has divided the Par execs into teams of blue, brown, green and yellow; each has been given a set of producers with term deals. Basic idea is to enable the studio to respond more quickly and decisively than it has in the past.

Despite the seeming whimsy of the move, it could speed up what is often an agonizingly slow feature development process.

Berman’s background is in the TV world, which often moves at lightspeed compared with features. The new framework bears some resemblance to how TV networks organize their exec teams by genres and how larger agencies organize their troops by studio.

Privately, some producers grouse about the new system, since many of their projects have been nursed along painstakingly with a specific exec. “Now, if the executive isn’t on the right team — and they probably aren’t going to be — you have to go back to zero,” one muses.

For the record, the new teams are as follows: Blue: Brian Witten, Marc Evans, Anson Avellar; Green: Naketha Mattocks, Pam Abdy, Ed Goemens; Brown: Dan Levine, Matt Jackson, Eben Davidson; and Yellow: Michelle Raimo, Elizabeth Raposo, Dan Levine.

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