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HOLLYWOOD — Producer Todd E. Nealey and director-producer Kelsey T. Howard have launched production shingle Primetime Films, aiming to develop and produce independent features in the horror, thriller and other genres.

The Los Angeles-based shingle co-produced “Cruel World,” starring Edward Furlong and Jaime Pressly, with Maverick Films. It’s developing hospital thriller “Autopsy”; Kelli Garner (“The Aviator”) is in talks to star.

Primetime’s aiming to replicate recent B.O. successes such as “White Noise,” “Saw” and “The Grudge” in producing relatively low-cost features with the look and feel of pics with budgets in the $5 million-$10 million range.

Nealey and Howard met while working on the film “Scorched,” a dark comedy starring Gary Busey and Andy Dick.

“Cruel World,” directed by Howard, is in post-production and centers on a reality television show in which being voted off costs contestants their lives. Project received a $1.7 million loan from the state of New Mexico, which becomes an equity investor if the film meets specific profit targets.

“Autopsy,” set to lense in May, centers on five friends who, in the aftermath of a bar fight, search for one another in an abandoned and haunted hospital where danger lurks. Howard will direct a script by Adam Gierach, Jace Anderson and Evan Katz.