PARK CITY — Bob Kravitz and Bob Jason, who exec produced the Sundance American Spectrum entry “This Revolution,” have teamed with ad exec Evan Brownstein to launch the Gotham indie production shingle Co.Op, which will produce film, TV and commercial fare.
Its feature slate is topped by “The Man Who Had All the Luck,” a bigscreen adaptation of the Arthur Miller play. “The Ballad of Jack & Rose” helmer Rebecca Miller will pen the screenplay. Scott Ellis is set to direct.
Other films in the development pipeline include an adaptation of the Mark Mathabane book “Kaffir Boy,” to be penned by Oren Moverman, and a pic for Rosario Dawson to co-produce and topline, “Descent.”
TV projects include an unscripted interior-design show hosted by Todd Oldham, “Handmade Modern,” and reality show “America’s Best Doctors.” Ad campaigns are being produced for Enterprise Rent-A-Car to air on “Monday Night Football” and a national spot for Nestle Purina PetCare’s Friskies Cat Food.
Oldham’s project begins production in March.
Jason’s credits include producing the pics “The Atrocity Exhibition,” “ABCD” and Dogma film “Amerikana.” Kravitz has worked on several Eric Schaeffer projects, including “If Lucy Fell.” Brownstein’s branding experience includes work with Claritin, Bacardi, Naya Spring Water and Nestle Purina.
“Our slate is made up of things that were percolating (individually) and things we’ve brought together (for the company),” Jason said. He added that Co.Op will produce pics budgeted up to $35 million.
“One of the things that felt right about this opportunity is that there has been a critical mass building in the New York (production) community,” Kravitz said. “So you’ve got this army of producers in New York and talent. We’re trying to create something that can be a hub and a center.”
Unit’s founding partners include Jeffrey Tambor, Hope Perelman, Scott Ellis and Amy Redford. Company is repped by Cinetic Media.