×
You will be redirected back to your article in seconds

Cruise will go with pro

Bloch to replace star's sister

Tom Cruise has hired veteran publicist and Rogers and Cowan co-chairman Paul Bloch to handle his publicity activities, including those for Cruise-Wagner Prods.

Move replaces Cruise’s sister, Lee Anne DeVette, who had been serving as his publicist since March ’04, when he parted ways with longtime rep, PMK/HBH’s Pat Kingsley.

DeVette has been a professional associate of Cruise’s for years, working alongside the actor at his production company Cruise-Wagner Prods. Before taking the lead as his publicist last year, she focused on the marketing and publicity of his films. With the current change, she will completely step away from CWP activities and segue to job in which she will oversee the operations and planned expansion of Cruise’s charitable work.

“Lee Anne has done a wonderful job on behalf of myself and Cruise-Wagner Prods. over the last few years,” Cruise said in a statement. “But she has always expressed a desire to oversee and expand the day-to-day activities of my charitable endeavors. With our current plans to increase those endeavors, and Cruise-Wagner’s increased production slate of film and television projects, this seemed the appropriate time to make that segue and bring Rogers and Cowan on board to handle mine and the company’s entertainment-related publicity needs.”

DeVette said: “I know how important Tom’s charitable goals are to him, and I look forward to assisting in raising the profile of the good works that he does on behalf of children’s health issues, mentoring, literacy and other social reforms, as well as the general betterment of the human condition.”

Cruise, his comments and his behavior have recently been battered by the media.

With Bloch, Cruise joins a roster that includes John Travolta, Bruce Willis, Sylvester Stallone, Billy Bob Thornton, Geena Davis, Anthony Hopkins, Jerry Bruckheimer, Priscilla and Lisa Marie Presley, Steve Bing, Chris Tucker, Michael Keaton and David and Victoria Beckham.

More Film

  • 'Parasite' Review: A Brilliant, Bleak Bong

    Cannes Film Review: 'Parasite'

    A laugh turns into a snarl which gets stuck in the throat like a sob — or an arrow through the neck — in Bong Joon-ho’s latest wild, wild ride, “Parasite.” On paper, that might not sound so very different from the experience of watching Bong’s “Snowpiercer,” “Memories of Murder” “The Host” or “Okja.” The [...]

  • 'Maradona' Director Asif Kapadia Talks About

    'Diego Maradona' Director Asif Kapadia Talks About His Cannes Doc

    Global sports icon and lauded soccer player Diego Maradona’s dramatic life intrigued Oscar and BAFTA winner director Asif Kapadia (“Amy,” “Senna”) while he was still in film school. “It had an incredibly strong backstory and extremes of good and dark,” he recalls. Fast-forward to more than 20 years later as his feature documentary, “Diego Maradona” [...]

  • the long walk

    Stephen King's 'The Long Walk' Film Taps 'Scary Stories to Tell' Director

    New Line has tapped André Øvredal to direct the feature adaptation of Stephen King’s dystopian thriller “The Long Walk.” Øvredal’s credits include mystery thriller “The Autopsy of Jane Doe” and the upcoming horror film “Scary Stories to Tell in the Dark,” co-written and produced by Guillermo del Toro and releasing on Aug. 9. James Vanderbilt [...]

  • Central Partnership Inks Multiple Deals on

    Cannes: Central Partnership Inks Multiple Deals on 'Billion' (EXCLUSIVE)

    Russia’s Central Partnership has closed several territory sales on Roman Prygunov’s comedy crime thriller “Billion.” Central Partnership has sold the movie to China (Jetsen Huashi Media), Turkey (ATV), France and French-speaking territories (Trade Media), Bulgaria (A Plus Film) and Baltics (GPI). The film centers on banker Matvey Levin, who goes to great lengths to avoid [...]

  • Cannes: Four Polish Female Directors Embark

    Cannes: Four Polish Female Directors Embark on 'Erotica 2022' (EXCLUSIVE)

    Four Polish female filmmakers have partnered with four top female Polish authors on film project “Erotica 2022.” The producer Marta Lewandowska is in Cannes seeking financing. The pic, set in the near future in Poland, is composed of four stories about women’s issues, loosely connected, and all with an erotic element. The film is directed [...]

  • Once Upon a Time in Hollywood

    Cannes Film Review: Quentin Tarantino's 'Once Upon a Time...in Hollywood'

    It has been 25 years to the day since Quentin Tarantino’s “Pulp Fiction” premiered at the Cannes Film Festival, crystalizing a cinema revolution, and we have never looked back. Yet here’s one more QT anniversary, a bit less monumental but, in its way, as meaningful: It has been 10 years since the premiere of “Inglourious [...]

More From Our Brands

Access exclusive content