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A moment of ‘Inspiration’

Brit helmer's short helped Londoners bag 2012 Games

In the space of 24 hours last week, Londoners — including the city’s showbiz contingent — went from elation to alarm and then to angst.

The July 6 news that the city had landed the 2012 Olympics was quickly overshadowed the next morning by a series of terrorist bombings in the city’s transit system that left dozens dead and hundreds injured.

For filmmaker Daryl Goodrich, the juxtaposition of the two moments couldn’t have been more poignant.

Goodrich is the 40-year-old Brit commercials and sports helmer whose five-minute short “Inspiration” formed the cornerstone of London’s winning final-day presentation to the IOC Committee in Singapore.

The pic — along with Prime Minister Tony Blair‘s late-innings pitches to the IOC — is credited with helping tip the voting in London’s favor.

It also went head to head with bigger-budget shorts produced for the New York and Paris bids by a couple of heavyweights: Steven Spielberg and Luc Besson.

Goodrich, who cut his teeth working at Channel 4 on American football and sumo wrestling shows and is casting his first feature, a romantic comedy called “Not Out,” was unfazed by the competish.

“I set out to do my own thing — to make a film which not just showcases London but also transmits the magic of the Olympics to youngsters across the world.”

Whereas Besson’s film focused primarily on Paris’ attributes as host city and the Spielberg-produced U.S. presentation offered a bevy of Gotham stars promising “Our city is yours,” “Inspiration” features four underprivileged children from across the globe watching London win the 2012 bid. In the second part, the kids are grown up and competing as Olympic cyclists, runners, swimmers and gymnasts.

The $700,000 pic was shot in nine days in South Africa just seven weeks ago by Goodrich and his producer Caroline Rowland.

A year ago, the pair edged out seven other production companies to create London’s pitch film. “Make Britain Proud” interspersed London landmarks with a slew of U.K. celebs including David Beckham, Roger Moore, Helen Mirren, Joseph Fiennes and Jeremy Irons tub-thumping for the bid. “Proud” was shown on TV and at cinemas and helped galvanize home support for the bid.

After last week’s bombings, the two filmmakers were trying to reconcile their feelings of triumph with the shock of the attacks.

Goodrich says their “euphoria at being part of the winning bid was shattered” by the blasts, but the same spirit that won the Games will help the city recover.

“London is a spirited city,” says Goodrich. “We are good at standing shoulder to shoulder in the face of adversity.”

“We will pull ourselves up and brush ourselves off as a city.”

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