‘Wrong’ rights picked up

Pic will make its international preem at Moscow fest

Rights to Czech helmer Petr Zelenka’s fourth feature “Wrong Side Up” have been sold to two territories.

Poland’s Gutek Films and Croatia’s Luster Films have picked up theatrical, homevid and TV rights for Zelenka’s quirky romantic comedy. The pic bowed in the Czech Republic in February and has scored 200,000 admissions.

Also announced at Cannes was news that “Wrong Side Up” will make its international preem at the Moscow film fest in late June.

“The Russian film industry and market have been coming on strong for the last few years. The festival offers us an ideal platform for gaining exposure both in Russia and for reaching the rest of the world,” producer Pavel Strnad said.

Pic is a Czech-German-Slovak co-pro. Strnad’s Czech production company Negativ led production in association with Ceska Produkcni 2000, Germany’s Pegasos Film and Slovakia’s SisaArt. The feature was granted support by the Czech Film Fund, Germany’s Hessen-Invest Film and the Slovak ministry of culture. Czech television broadcaster Nova also contributed to the production.

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