Parker on ‘Launch’ pad

'Sex and the City' star finds 'Failure'

Sarah Jessica Parker is poised to join Matthew McConaughey in “Failure to Launch,” a Paramount Pictures comedy to be directed by Tom Dey (“Shanghai Noon”) and produced by Scott Rudin. Production begins in April.

McConaughey will play a thirtysomething guy who lives with his parents and uses them as a way to avoid committing to a woman. He changes his mind when he meets the mate of his dreams (Parker). But the slacker has the nagging suspicion that his parents may have hired her in a desperate attempt to get him out of their house.

Studio bought the script for Rudin as a spec by Tom J. Astle and Matt Ember, vet TV showrunners who previously sold the script “Buzz Kill” to Fox Searchlight.

Parker, who’s back to features after completing her run on “Sex and the City,” will make the film after she completes an untitled romantic comedy for Fox 2000 that’s being directed by Thomas Bezucha (“The Big Eden”). Diane Keaton, Claire Danes, Rachel McAdams and Dermot Mulroney also star.

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