Matson hangs distrib banner, unfurls ‘Tong’

Distrib unit give its 'All'

NEW YORK — Richard Matson, a co-founder of online entity Transmission Films, has launched Gotham-based theatrical distrib unit Matson Films. Unit’s first pic will be the Toronto acquisition “It’s All Gone Pete Tong,” a faux biopic centering on a legendary club DJ who finds himself losing his hearing and his career.

“Tong” stars Paul Kaye as Frankie Wilde, a turntablist who becomes one of the top draws in club mecca Ibiza, only to lose it all to hearing loss. Pic’s title refers to a rival of Wilde’s, the real life DJ Pete Tong, as well as the Cockney rhyming slang for the phrase “It’s All Gone Wrong.”

Michael Dowse wrote and directed. DJs Tong, Carl Cox, Tiesto and Paul Van Dyke make cameos, while Michael Wilmot, Dave Lawrence and Paul J. Spence co-star.

Matson said his new banner is gunning for the 18- to 34-year-old crowd with the pickup and its upcoming slate.

“The space we see in independent film is for a younger market,” he said. “We just feel that they’re being underserved by most of the industry.”

“Tong” was named best Canuck film in Toronto. The U.K.-Canadian co-production bowed in the Canada First section and was produced through the Vertigo Films and True West Films labels.

Matson plans to release the film in 50 markets this April, and has U.S. rights.

Unit will lean largely on Internet marketing to push “Tong,” and has 15 different Web sites launching to support pic with 11 hours of additional footage.

To aid the PR push, Tong — an exec producer on the film — will make a series of appearances.

Matson previously served as distrib prexy for Palisades Pictures.

Rounding out the exec ranks, former Gramercy Group head and Palisades co-founder Mark Severini is on board at Matson as head of marketing and brand partnerships.

Transmission’s chief technology officer, Albert Lai, has additionally joined Matson Films as chief financial officer.

Popular on Variety

More Film

  • Constance Wu and Jennifer Lopez star

    Jennifer Lopez's 'Criminal' Striptease: How 'Hustlers' Landed the Fiona Apple Hit

    Contrary to what you might be expecting, the number of songs by Jennifer Lopez, Lizzo and Cardi B in “Hustlers,” their newly released acting vehicle, adds up to … zero. Meanwhile, the standout music sync in a movie that’s full of them belongs to no less likely a choice than Fiona Apple. The scene in [...]

  • Game of Thrones Season 8

    'Game of Thrones,' 'Avengers' Win Big at 45th Annual Saturn Awards

    As Jamie Lee Curtis picked up her first trophy ever at the 45th Annual Saturn Awards Friday night, she had a good luck charm on her arm: former manager Chuck Binder, whom she said was the reason she became an actor. “I was in college and had no thought of being an actor,” Curtis told [...]

  • Jennifer Lopez and Constance Wu star

    Box Office: 'Hustlers' Dances Toward $32 Million Opening Weekend

    “Hustlers” is eyeing the biggest opening weekend ever for STXFilms, following a Friday domestic ticket haul of $13.1 million from 3,250 theaters. If estimates hold, the stripper saga could take home around $32 million come Sunday, marking the best live-action opening of Jennifer Lopez’s career. “Hustlers” follows a group of former strip club dancers, led [...]

  • Hustlers intimacy coordinator

    Meet the Stripper Consultant Who Gave 'Hustlers' Authenticity, Dignity and Sexual Freedom

    At last week’s Toronto Film Festival premiere of “Hustlers,” an audience of Hollywood heavyweights and Canadian locals applauded as a statuesque woman strutted on stage, rocking six-inch platform heels and a pastel tie-dye bodysuit. This adoration was not for stars Jennifer Lopez, Constance Wu or Keke Palmer, nor was it for the film’s acclaimed writer-director [...]

  • Kristen Stewart

    French Director Olivier Assayas Pays Tribute to Kristen Stewart at Deauville

    French director Olivier Assayas paid tribute to Kristen Stewart, whom he directed in “Clouds of Sils Maria” and “Personal Shopper,” at the Deauville American Film Festival on Friday evening. Stewart received a honorary award in Deauville before the French premiere of Benedict Andrews’s “Seberg” in which the actress stars as Jean Seberg, a French New [...]

  • Liam Gallagher: As It Was

    Film Review: 'Liam Gallagher: As It Was'

    Liam Gallagher is nearly as fascinating a rock ‘n’ roll figure as he thinks he is … which is saying a lot. After the breakup of Oasis, one of the most self-avowedly arrogant stars in pop culture found himself severely humbled, fighting to become relevant again without the help of Noel, his ex-bandmate and, for [...]

  • The Vast of Night

    Toronto Film Review: 'The Vast of Night'

    It’s the first high school basketball game of the season and all of Cayuga, N.M., population 492, is cheering on the Statesmen at the gym. Except for the town’s two brightest kids, Everett (Jake Horowitz) and Fay (Sierra McCormick), who are strolling through the empty darkness to their respective jobs as a radio DJ and [...]

More From Our Brands

Access exclusive content