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This article was corrected on July 19, 2005.

Producer-manager Adrian Loudermilk died Saturday from injuries sustained in a San Diego County traffic accident in which he was passenger. He was 30.

Loudermilk was the head of Los Angeles-based Venture Management. He had broken into show business at the Writers and Artists Agency, then worked for AMG and Bondesen-Graup as a manager before setting up his own banner in 2004.

Loudermilk, a native of Nepal, had grown up in Southern California and attended San Diego State U., where he was an editor of the school newspaper.

He’s survived by his parents, Hans Loudermilk and Kim Priestly; three sisters, Aja Bell, Andrea Bell and Lauryn Loudermilk; and one brother, Brendan Loudermilk.

Services have been set for 3 p.m. July 30 at Hollywood Forever. The family has asked that in lieu of flowers, donations be made to the Adrian Loudermilk Filmmakers Trust, Venture Management, 1041 N. Formosa Ave., West Hollywood CA 90046.