Globe trotting to Warner

D'Works consumer products czar makes the move

A major shuffle in the big-ticket world of studio consumer products has DreamWorks’ Brad Globe jumping to Warner Bros. to oversee day-to-day operations under longtime Warner consumer products chief Dan Romanelli.

Globe will run the division outright when Romanelli steps down in July 2006, Warner said.

Confirming their status as a bona-fide Hollywood power couple, Globe’s wife and business partner at DreamWorks, Anne Globe, will continue to head that studio’s consumer products division.

“We have a 3-year-old at home. Believe me, we don’t have time to talk about” merchandising, Brad Globe joked.

Globe, 50, joined Steven Spielberg’s Amblin Entertainment in 1983, working on licensing and marketing. He launched DreamWorks’ consumer products when the studio was founded in 1994 by Spielberg, Jeffrey Katzenberg and David Geffen. He’s developed programs for such franchises as “Jurassic Park,” “E.T.,” “Who Framed Roger Rabbit,” “The Land Before Time” and, most recently, “Shrek” and “Shrek 2.”

“I felt my work had been completed there. I was ready for something new,” Globe said. “I sat down with Steven and Jeffrey, and they understood.”

Romanelli, a longtime friend and colleague, “expressed his desire to make some changes.”

Warner is one of the largest consumer products groups in the world, posting $6 billion a year in annual retail sales. It has a staff of 400.

“For over two decades, Brad has been more than just a part of my creative team — he’s been a caring friend and a good brother to me as well. I’m really going to miss him,” Spielberg said in a statement.

Romanelli, 61, has been at Warner for 23 years. He will become a creative consultant for the company.

He’s proud of the division’s work with “Batman,” with Looney Tunes through the Kids’ WB and Cartoon Network and of the way it’s leveraged Warner’s film library. Romanelli has also grown international to 50% of the unit’s biz — a trend he said studio chief Barry Meyer has encouraged.

The traditional consumer products business has been squeezed Stateside by massive consolidation on the retail side, which means fierce competition for limited shelf space.

Globe said the biz has always been tough. The challenge is to think outside the box. “There are no limitations on how you can utilize intellectual properties.”