Glamour magazine is going Hollywood with “Reel Moments,” a new film series in partnership with Moxie Pictures.
Project will involve scripting, producing and screening up to four short films based on essays by the mag’s readers.
“Empowering women and telling their real stories have always been a part of Glamour’s DNA,” Glamour VP and publisher Bill Wackermann said. “Taking our readers’ real-life stories to film is a natural extension of the magazine and a service to our readers.”
An advisory board of Hollywood execs is being assembled to oversee the project and cast the films. Thus far the group includes Meryl Poster, co-prexy of production at Miramax; Cara Stein, co-chief operating officer in New York of the William Morris Agency; Caroline Kaplan, senior veep of production and development at IFC Entertainment; thesp Lucy Liu; and Leslie Russo, associate publisher of Glamour.
Glamour and Moxie are looking to secure female writers, directors and talent for the pics.
The essays will be selected from entries in a contest that will appear in Glamour’s February issue, in which readers will be asked to write about an event in their lives when “something incredibly important happened that made them victorious, stronger or wiser.”
Up to four winners will be chosen, and their stories will be scripted for film, produced and distributed.
The final films will be premiered with the possibility of festival entry.
Overseeing for Moxie are Francesca Silvestri and Kevin Chinoy.
Moxie Pictures is a commercial, feature film and TV production company owned by director Dan Levinson and executive producer Robert Fernandez. Moxie’s feature film and TV division, headed by Silvestri, recently teamed with Kevin Chinoy of Roundtable Management to produce half-hour special “The Greg the Bunny Show” for the Independent Film Channel.
Glamour has the highest monthly circulation of any mag published by Conde Nast, more than 2.3 million.