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Exec hangs social shingle

Mental illness, health issues to be main focus

NEW YORK — John DeTitta has launched multimedia entity AdFilmTies along with producer Barbara De Fina (“Casino,” “Cape Fear”) and Intl. Alliance of Theatrical Stage Employees Local 52 prexy George DeTitta.

Company aims to create features addressing themes of mental illness and other social and health issues.

Banner’s first pic will be “Manic Ride,” penned by John DeTitta. Plot follows an entrepreneur living with bipolar disorder and how his family copes. Film is based on the scribe’s own experiences.

De Fina will produce the feature and head the unit’s production initiatives. George DeTitta is running day-to-day operations.

Company has a patented interactive strategy allowing registered users to its Web site (Adfilmties.com, which is launching today) a direct say in the movies being made. Members, who join for free, will make creative decisions about projects — beginning by voting which screenplays to greenlight — and revenue will be generated from online advertisers.

Site will feature online polling and streaming video to offer users the chance to also make decisions on casting, locations, music and even distribution.

“We are looking to secure film funding for screenwriters, directors and producers,” said John DeTitta. “Because there are so many good scripts with really good messages (that cannot get financed). My mission (is to be) both an advocate for the understanding of mental health issues and a resource base for knowledge and support.”

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