On the eve of the Sundance acquisition binge, Fine Line has tapped Greg Forston senior VP of distribution.
Forston, ankling his gig as a sales veep at IFC Films, will oversee distrib strategy, set release patterns and oversee day-to-day distribution operations for New Line’s specialty shingle.
“I wanted to be with the company by Sundance, and they moved mountains to make sure I was here in time,” said Forston, fresh off a plane from Gotham.
Among the studios’ specialty divisions, Fine Line has been the most integrated with its parent studio, having no topper of its own. Instead, marketing exec VP Marian Koltai-Levine and now Forston report to superiors at New Line, with the latter serving under distrib prexy David Tuckerman.
“It’s a step towards trying to make Fine Line a little bit more independent,” Forston said.
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He will oversee the existing Fine Line distrib staff, which includes sales veep Beth Scheffres and her assistant Aileen Cho.
Since distrib exec VP Steven Friedlander ankled Fine Line in March to join fledgling Warner Independent Pictures, distribution on Fine Line’s releases last year, “Maria Full of Grace,” “Vera Drake” and “The Sea Inside,” had been overseen largely by New Line execs.
Addition of Forston to Fine Line’s Gotham op will give the shingle the capability to handle more of its distribution under its own banner.
Forston had been a sales veep at IFC since the end of 2000, overseeing national sales strategy for pics including “My Big Fat Greek Wedding,” “Memento,” “The Business of Strangers” and “Y tu mama tambien.”
Before IFC, Forston was head of theatrical distribution at Palm Pictures/Manga Entertainment. He previously worked in the music biz, doing stints at Chameleon Records as a promo director and as a regional promo manager for IRS Records.