With the Golden Globes skedded to air Sunday night, there are already three clear winners: The Hollywood Foreign Press Assn., Dick Clark and NBC.
Though the HFPA’s income from Sunday’s show won’t be unveiled until after its annual tax filing June 30, the org has seen quantum leaps in its revenue over the past three years. The 2004 show brought the org $6.1 million, a 60% jump over 2003 ($3.6 million), which itself was a 68% increase over 2002.
The HFPA’s 10-year contract with Dick Clark Prods. — unlike the Academy of Motion Picture Arts & Sciences, the HFPA does not produce its own kudocast — and NBC will expire in 2011. In the contract’s first year, the HFPA received $2.5 million. Though none of the signatories will discuss the contract’s details (the HFPA’s financial numbers come from public tax records), insiders have said that the contract calls for stepped-up payment increases after the first few years.
In last year’s deal, NBC paid $14.2 million for the telecast. After the show’s $2 million in production expenses are deducted, the HFPA and Dick Clark split the rest. (This means Clark took home a $6.1 million profit for producing a $2 million show.)
The HFPA has been expansive in sharing its Globe money. Between 1995 and 2003, the org has donated, on average, 18% of its annual revenue to charity, for a total of $3.8 million. This year, another $1 million was given. Plus a recent donation of $250,000 was made to the tsunami relief effort.
The HFPA and Dick Clark aren’t the only ones finding gold in the Globes.
On the three-hour telecast that costs the Peacock $14 million there are, according to ad agency sources, 60 30-second spots selling at an average cost of $360,000-$400,000.
This would bring the network — less 15% ad agency commissions — roughly $20 million, giving NBC a profit of $6 million. That’s only an estimate since ad sales are often negotiable. Still, NBC gets added income from local spots on the Peacock’s owned-and-operated stations. Plus, it gets a forum for touting its own shows.
In comparison, ABC paid $54 million for the 2004 Oscars, which had 43.5 million viewers, and the math works out like this: The Alphabet paid $1.25 per set of eyes watching the telecast, while for its $14 million, NBC got 26.7 million Globe viewers at 52¢ each.
Still, the prestige of the Academy Awards brand — “the Super Bowl for women” — is such that advertisers are willing to pay a premium, roughly $1.3 million for a 30-second spot to have their products rub up against Oscar.
Kudocast rallied to a best-ever 26.8 million viewers last year after falling to a seven-year-low 20.1 million in 2003, when it opposed a key NFL playoff game.
There’s no direct football competish this year, but the Indianapolis Colts-New England Patriots contest, which figures to end around 7:45 p.m. ET, will certainly cut into the available aud for the Globes preshow on NBC, which airs from 7 to 8 in most of the country.
ABC will provide stiff competish of its own with its big one-two punch of “Extreme Makeover: Home Edition” (a special two-hour seg at 8) and “Desperate Housewives” at 9. Latter sudser is up for a comedy award Sunday night.
The lineup of Globes presenters is looking more and more “Desperate” as Marcia Cross, Teri Hatcher, Felicity Huffman, Eva Longoria and Nicolette Sheridan have recently been added to the list.
In addition to the “Desperate Housewives” quintet, Jim Carrey, Goldie Hawn, Mischa Barton, Glenn Close, Claire Danes, Laurence Fishburne, James Gandolfini, Melina Kanakaredes, Nicole Kidman, Scarlett Johansson, Anthony LaPaglia, Matthew McConaughey and Lisa Marie Presley also will present.
The 62nd annual show airs at 8 p.m. Sunday on NBC.
(Rick Kissell contributed to this report.)